>> that's right. >> by the atlanta constitution. he had to move to a bigger arena, you might say, the l.a. times to do it. and that time there were ready to expand the newspaper to be competitive with the new york times. >> in fact, -- that's right, exactly. in fact much to your point, and this is not in the book, but in 1958, you will remember this down and tarot county, there was a front-page story in the "washington post" by robert e. lee baker who entertains his byline to robert e. baker because robert e. lee baker did not sound quite appropriate to be discussing how law enforcement had killed a couple of african-american man, james frazier, countrymen, will get quite a few others and how it was a place of great fear for blacks and that they could not go out on the streets tonight. and it portrayed a very, you know, frightful situation.